Who We Are
Waffle ("Waffle", "we", "us", or "our") operates the website wafflekids.co and develops the Waffle range of screen-free communication devices for children. We are committed to protecting the privacy of our users and their families in accordance with applicable US federal and state privacy laws. Our contact email is hello@wafflekids.co.
Information We Collect
When you place a pre-order or interact with our website, we may collect:
- Email address — to notify you about product availability and updates.
- Product interest — which Waffle products you're interested in (Go, Home, or both).
- Family information — number of children and their age ranges, provided voluntarily to help us improve our products.
- Usage data — anonymized analytics data including page views, device type, and browsing patterns collected via Google Analytics and Contentsquare.
- Advertising and conversion data — we use the Meta Pixel and Meta Conversions API (Facebook/Instagram) to measure the effectiveness of our advertising. This includes events such as page views, product views, checkout initiation, and completed pre-orders. For completed pre-orders, we share hashed (one-way encrypted) versions of your email address, name, phone number, and address with Meta to improve ad attribution. This data cannot be reversed by Meta to identify you directly.
- Cookies — small text files stored on your device to improve your browsing experience. See the Cookies section below.
How We Use Your Information
- To manage your pre-order and notify you when Waffle products are ready to ship.
- To run the Squad Pledge program (matching you to your chosen squad and unlocking group discounts when the squad reaches its threshold).
- To send you product updates and launch announcements (you can unsubscribe at any time).
- To analyze website usage and improve our site experience.
- To understand our audience and develop products that better serve families.
Children's Privacy
Our website is directed at parents and guardians, not children. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA). If you believe a child has provided us with personal information, please contact us at hello@wafflekids.co and we will promptly delete it.
Cookies
We use the following types of cookies:
- Essential cookies — required for the website to function properly.
- Analytics cookies — help us understand how visitors interact with our website (Google Analytics and Contentsquare). These collect anonymized data about page visits, session duration, and user interactions.
- Advertising cookies — set by the Meta Pixel (Facebook/Instagram) to measure ad performance and attribute conversions. You can opt out via the cookie consent banner or by adjusting your Meta ad preferences.
You can manage your cookie preferences through the cookie consent banner on our website, or by adjusting your browser settings.
Data Sharing
We do not sell your personal information. We may share data with:
- Service providers — trusted third parties who help us operate our website and services (e.g., email delivery, analytics, hosting).
- Advertising partners — Meta Platforms, Inc. (Facebook/Instagram) receives event data via the Meta Pixel and Meta Conversions API for the purpose of measuring and optimising our advertising campaigns. Personal identifiers (email, name, phone, address) are hashed before being sent.
- Legal requirements — if required by law, regulation, or legal process.
We do not sell or share your personal information for cross-context behavioral advertising as defined under the California Consumer Privacy Act (CCPA).
Data Storage & Security
Your data is stored securely on US-based servers using industry-standard encryption and security practices. We retain your pre-order information for as long as necessary to fulfill the purposes described in this policy, or until you request its deletion. We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorized access.
Your Rights
Depending on your state of residence, you may have the following rights under applicable privacy laws (including the CCPA, CPA, and other state privacy statutes):
- Access the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Opt out of the sale or sharing of your personal information (we do not sell your data).
- Withdraw consent for marketing communications at any time.
- Not be discriminated against for exercising your privacy rights.
California residents may also have additional rights under the California Consumer Privacy Act (CCPA). To exercise any rights, contact us at hello@wafflekids.co.
To exercise any of these rights, contact us at hello@wafflekids.co.
Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the State of Delaware, United States. Any disputes arising from this policy shall be subject to the jurisdiction of the federal and state courts located in Delaware.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at hello@wafflekids.co.